Stores jumping on Organic bandwagon
By Organic Fan | Comment below
Grocery shoppers across America have been witnessing a subtle but revolutionary change on store shelves. Organic products are popping up in the cereal aisle, amid rows of canned goods, and beside bottles of salad dressing. Though organic food has been around for decades, it used to be found mainly in specialty stores such as Whole Foods or confined to a tiny corner in the produce section.
Some food producers are even rolling out organic versions of existing products. You can now fill your cart with Ragu organic pasta sauce, Snyder’s organic pretzels, Orville Redenbacher’s organic butter popcorn, and later this summer, organic Kraft macaroni and cheese. “With Wal-Mart in the game and Safeway and just about everyone else, organic is at a tipping point,” says Samuel Fromartz, author of the new book Organic, Inc.: Natural Foods and How They Grew. “It’s really gone mainstream.”
