Discount retailer Target is entering the organic food market, in a bid to close the gap when Wal-Mart announce they were going to begin selling more than 400 organic items. The organic food will only be offer in the 162 Super Target under the brand Archer Farms.

This announcement will certainly give the nation’s number one retailer of organic food a run for its money.

Target and Wal-Mart are helping to boost sales of organic foods by offering them to discount shoppers. Wal-Mart plans to carry more than 400 organic items. Whole Foods Market Inc., the biggest U.S. natural-food grocer, has increased revenue an average of 21% the last five years.

Source: LA Times

Published Saturday, October 7th, 2006 at 11:31 am in Organic Industry.