Wal-Mart

Reuters is reporting that Wal-Mart will be expanding the amount of organic food item they will be offering to their customers. DeDe Priest, Wal-Mart’s senior vice president of dry grocery says:

What you’re going to see is over the next couple of weeks, we’re going to have doubled our SKU (stock keeping unit) count.

This move will propel Wal-Mart beyond just being the top U.S. grocery seller and also number one seller of organic milk. The new offering that will be added in the coming week includes pickles to macaroni and cheese, on top of their current offering such as organic baby food, juice, produce, pasta sauce, etc.

With Wal-Mart pushing their suppliers to increase the amount of organic products that produce, we as consumers will reap the benefits of lower cost organic food, given Wal-Mart have no plans of making any extra money from organic items. Priest says, “Our focus is never really to grow our margin, it’s to grow our absolute sales.”

Published Monday, March 6th, 2006 at 6:11 pm in Organic Food.