Whole Foods Market Knows Bigger Is Better

By Organic Fan | Comment below

Rocky Mountain News

The Austin, Texas-based organic and natural foods retail powerhouse will open its biggest store to date in Colorado on Wednesday, this time seducing food lovers with 55,000 square feet of retail space at the Belmar complex on Wadsworth Boulevard.

“Every department (in the store) is bigger than the others in Colorado,” said Scott Simons, marketing manager for the Southwest region and self-described “freak foodie person.”

The proliferation of Whole Foods Markets in Colorado reflects the company’s nationwide expansion - 400 stores in all are expected to be open by 2010. But this store on the outskirts of Denver - the seventh in the state - tops even the huge 52,000-square-foot outlet that opened on East Hampden Avenue in September.

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